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art’otel Rome Piazza Sallustio opens on March 6th 2025

14/01/25

Home > Newsfeed > art’otel Rome Piazza Sallustio opens on March 6th 2025

First Look at art'otel Rome Piazza Sallustio: A Bold New Chapter for Art, Design, and Culture in the Eternal City

14th January 2025, London: Mark your calendars for 6th March 2025 as Rome prepares to welcome a spectacular new lifestyle destination: art’otel Rome Piazza Sallustio. More than a hotel, this five-star cultural escape is a vibrant and refined celebration of art, gastronomy, and Roman creativity, reimagined through the eyes of world-renowned Roman contemporary artist Pietro Ruffo and interior designer Eyal Shoan of Digital Space.
Ahead of the opening on 6 March 2025, we now have first-look, exclusive images of the extraordinary new hotel that demonstrate how art’otel is bringing a contemporary and artistic twist to the Eternal City, in its most important year.
Located in the heart of Rome and overlooking the ancient Horti Sallustiani, art’otel Rome Piazza Sallustio brings together bold design, immersive art experiences, a unique destination dining concept, and an atmosphere like no other. Close enough for convenience, with Rome’s iconic landmarks, shopping and transport hubs a short walk away, but far enough for tranquility, the hotel promises a glamorous, art-filled retreat for locals and travellers alike. As Rome enters its Jubilee year, the city begins to come together in a celebration that only happens a handful of times during a lifetime. With TimeOut naming the Rome Jubilee as the best thing to do in the world next year, art’otel Rome Piazza Sallustio opens at an ample time to enjoy the eternal city in all its glory.
The opening of art’otel Rome Piazza Sallustio marks a significant milestone for art’otel, the contemporary lifestyle hotel brand owned by PPHE Hotel Group, known for its larger footprint of Park Plaza properties. Renowned for successful openings in cities like London, Amsterdam,
Berlin, Zagreb, and Cologne, art’otel continues to expand its European portfolio with a focus on immersive, art-led hospitality, and now landing in Italy for the first time.

A Living Canvas by Pietro Ruffo
Each art’otel is a masterpiece, brought to life by one carefully-selected Signature Artist, and Rome’s edition is no exception. From layered paintings, to stone, textiles, installations and tiles, the hotel’s photo-worthy public spaces and 99 guestrooms including 11 suites – many featuring stunning tiled terraces – showcase Ruffo’s signature works, including originals, making the hotel the largest permanent collection of his work to date. Known worldwide for his artistic corpus and recently named Italy’s Artist of the Year for 2024 by Inside Art magazine, Ruffo has also collaborated with major fashion houses including Dior and, most topical for Rome’s Jubilee year, his works are even permanently exhibited at The Vatican. For art’otel, Ruffo has designed a collection inspired by Rome’s layered history – from the constellations above to the flora, fauna, and people who have shaped the city over centuries.
“The collection of art’otel unfolds stories of the different historical layers that have built Rome past and future, creating a meeting of nature, people, and stars on every surface and around every corner,” shares Pietro Ruffo, whose studio, fittingly, is housed in a former Roman pasta factory.

Art, Aperitivo, and Experiences Worth Talking About
The art’s allure doesn’t stop at the gallery walls. Rome’s newest hotspot will feature a lively restaurant and bar with large ground floor terrace that basks in year-round sunshine. The restaurant and bar, itself also adorned with Ruffo’s artworks, will be open from lunch until late, bringing a social dining experience for both locals and guests. Expect to sip and enjoy aperitivo on the terrace while DJs set the scene for evenings, alive with energy and style.
For the creatively curious, an ever-evolving art gallery will host dynamic exhibitions from renowned and emerging artists, opening with an exclusive exhibition from Pietro Ruffo himself, and is available to book for private events that break the mold. Complementing the experience, art’beat – the hotel’s culture-led programming – will bring art, music, fashion, wellness, and gastronomy to life, creating an unmissable social calendar for both locals and guests.
Add in a decked-out fitness centre with advanced TechnoGym equipment, a sauna, stylish meeting space, and a sleek design vision led by celebrated interior designer Eyal Shoan (Digital Space), and you have a hotel that’s not only luxurious but also a cultural phenomenon in its own right.

Meet the Maestro: Diego Di Gaetano
At the helm of this landmark opening is the trail-blazing art’otel team led by Diego Di Gaetano, General Manager and a veteran of luxury and lifestyle hospitality. Di Gaetano promises a unique experience:
“Rome is often described as an open-air museum, and our art’otel adds to this with innovation and a contemporary edge. Every corner of the hotel’s design will feature Ruffo’s art, creating an immersive and sexy contrast between its modernity and the city’s timeless charm.”

A Vision for Art-Led Hospitality
Greg Hegarty, Co-Chief Executive Officer at PPHE Hotel Group, shares his excitement about this groundbreaking addition to the art’otel portfolio:
“art’otel Rome Piazza Sallustio is a milestone moment for our brand. Not only does this project bring the art’otel brand to Italy for the first time, but it cements the unmissable collaboration between the hotel interior design created by Eyal Shoan (Digital Space), and the art of our Signature Artists that the brand stands for. With our Signature Artist Pietro Ruffo’s remarkable vision and our commitment to creating immersive lifestyle destinations, this property will offer an entirely new way to experience Rome – as a vibrant, living canvas of art, food and culture.”

Be Part of the Story
art’otel Rome Piazza Sallustio isn’t just a hotel – it’s where Rome’s past, present, and future meet in a daring celebration of art and culture. Whether you’re visiting for the luxury, the artistry, or simply to soak up the atmosphere over a cocktail, this is your chance to experience Rome like never before.
This is art’otel Rome Piazza Sallustio – where art is life, and life is art. The Rome location will join art’otel’s collection of dynamic destinations in London Hoxton, London Battersea Power Station, Amsterdam, Berlin, Zagreb, and Cologne.

ENDS
For media enquiries or to set up an interview with Greg Hegarty, co-CEO at PPHE, or Laurence Markham, Vice President of Lifestyle Brands around the launch please contact [email protected].
For more information about art’otel Rome Piazza Sallustio visit artotelromepiazzasallustio.com /
artotelrome.com and follow @artotel to keep up to date with the latest news and events.

About art’otel
art’otel brings a contemporary collection of premium lifestyle hotels to the heart of Europe’s most sought-after cities, with bold, art-inspired interiors brought to life by renowned Signature Artists. An enviable cultural programme, inspiring art galleries, creative event spaces and award-winning destination restaurants & bars immerse guests in art and creativity from the get-go, turning every art’otel into an enviable cultural, gastronomic and social hub.
AMSTERDAM | BERLIN | COLOGNE | LONDON HOXTON | LONDON BATTERSEA POWER STATION | ROME | ZAGREB.
www.artotel.com @artotel #myartotel

About PPHE Hotel Group
PPHE Hotel Group is an international hospitality real estate company, with a £2.2 billion portfolio, valued as at December 2023 by Savills and Zagreb nekretnine Ltd (ZANE), of primarily prime freehold and long leasehold assets in Europe.
Through its subsidiaries, jointly controlled entities and associates it owns, co-owns, develops, leases, operates and franchises hospitality real estate. Its portfolio includes full-service upscale, upper upscale and lifestyle hotels in major gateway cities and regional centres, as well as hotel, resort and campsite properties in select resort destinations. The Group’s strategy is to grow its portfolio of core upper upscale city centre hotels, leisure and outdoor hospitality and hospitality management platform.
PPHE Hotel Group benefits from having an exclusive and perpetual licence from the Radisson Hotel Group, one of the world’s largest hotel groups, to develop and operate Park Plaza® branded hotels and resorts in Europe, the Middle East and Africa. In addition, PPHE Hotel Group wholly owns, and operates under, the art’otel® brand and its Croatian subsidiary owns, and operates under, the Arena Hotels & Apartments® and Arena Campsites® brands.
PPHE Hotel Group is a Guernsey registered company with shares listed on the London Stock Exchange. PPHE Hotel Group also holds a controlling ownership interest in Arena Hospitality Group, whose shares are listed on the Prime market of the Zagreb Stock Exchange

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